Try loyalty programs if deal fatigue sets in
Posted by Bryan Nichols on 2/6/2013 to
Marketing Ideas
Try loyalty programs if deal fatigue sets in
Fickle restaurant customers go crazy for one-off deals, yet traditional loyalty programs can still attract lots of business.
(133) Comments
The Loyalty Effect: Build and Protect Market Share One Customer at a Time
Posted by Bryan Nichols on 1/2/2013 to
Marketing Ideas
Keys to Boosting Customer Retention and Loyalty
Pizza Marketing Mistakes #2
Posted by Bryan Nichols on 11/13/2012 to
Marketing Ideas
Using The WRONG Media
FACT: The top 25 newspapers are hemorrhaging money
FACT: Radio has its lowest audience since Arbitron started tracking
WORSE YET- with mass-advertising, a 2% response rate is considered a home-run. But that means you wasted 98% of your money.
And despite the fact that mass advertising is increasingly irrelevant and terribly expensive… the most dangerous aspect, is that it doesn’t work at all – unless it is discount driven. And since your offer is piled in with competitor’s offers – the bigger discount wins.
So… paying to reach 100 people, but only attracting two… with a steep dis-count is a losing strategy.
WHAT YOU CAN DO- Using your own database of customers allows you to connect with them with offers designed to encourage a visit – without competing with competitor’s ads and offers. It’s faster, easier and MORE effective than anything you’ve ever done before.
Give our "Create Loyalty" Mail Program a chance and you won't be disappointed!
Call us at 817-268-4040 or Email [email protected]
FACT: The top 25 newspapers are hemorrhaging money
FACT: Radio has its lowest audience since Arbitron started tracking
WORSE YET- with mass-advertising, a 2% response rate is considered a home-run. But that means you wasted 98% of your money.
And despite the fact that mass advertising is increasingly irrelevant and terribly expensive… the most dangerous aspect, is that it doesn’t work at all – unless it is discount driven. And since your offer is piled in with competitor’s offers – the bigger discount wins.
So… paying to reach 100 people, but only attracting two… with a steep dis-count is a losing strategy.
WHAT YOU CAN DO- Using your own database of customers allows you to connect with them with offers designed to encourage a visit – without competing with competitor’s ads and offers. It’s faster, easier and MORE effective than anything you’ve ever done before.
Give our "Create Loyalty" Mail Program a chance and you won't be disappointed!
Call us at 817-268-4040 or Email [email protected]
Pizza Marketing Mistakes #1
Posted by Bryan Nichols on 11/2/2012 to
Marketing Ideas
MISTAKE #1
Chasing The Smallest Opportunity
Problem
Increasing sales through customer acquisition is the most expensive and least productive method for driving profits. It’s your own customers who are more likely to visit and spend money, yet most franchisees expend 90% or more of their marketing dollars in an effort to drive “new” traffic, which in most cases represents less than 10% of a restaurant’s growth opportunity.
Solution
The fastest (and easiest) way to immediately increase your personal income is by staying top of mind with current customers and giving them reasons to return more often.
Example
A customer visits your store twice a month. They are continually influenced by other advertising and offers, so they are dining in other restaurants as well. Imagine if you had a way to reach out and provide them with continual and repeated reasons to visit and spend money with you. Just one more visit per month is a 50% spending increase from that customer.
What You Can Do
You don’t want to spend more on marketing, you want to spend less. You can accomplish this by just reallocating your current budget away from mass-marketing and investing it in a loyalty-marketing program... at the very least, a database marketing program.
Chasing The Smallest Opportunity
Problem
Increasing sales through customer acquisition is the most expensive and least productive method for driving profits. It’s your own customers who are more likely to visit and spend money, yet most franchisees expend 90% or more of their marketing dollars in an effort to drive “new” traffic, which in most cases represents less than 10% of a restaurant’s growth opportunity.
Solution
The fastest (and easiest) way to immediately increase your personal income is by staying top of mind with current customers and giving them reasons to return more often.
Example
A customer visits your store twice a month. They are continually influenced by other advertising and offers, so they are dining in other restaurants as well. Imagine if you had a way to reach out and provide them with continual and repeated reasons to visit and spend money with you. Just one more visit per month is a 50% spending increase from that customer.
What You Can Do
You don’t want to spend more on marketing, you want to spend less. You can accomplish this by just reallocating your current budget away from mass-marketing and investing it in a loyalty-marketing program... at the very least, a database marketing program.
Welcome to our New Blog!
Posted by Bryan Nichols on 10/20/2012 to
Marketing Ideas
Welcome to our Domino's Marketing Blog. We will be writing about Marketing Ideas from Domino's Franchisees and Marketing Professionals from all over the world. We welcome you to comment on our Blogs to share your experiences and ideas.